About — LPS BRASIL - CONSULTORIA DE IMOVEIS S/A.

60+ Years of market presence

R$40 Bi+ In transactions brokered

300+ Active developments represented

SP & beyond Nationwide reach, local depth

Our Origin

Built on São Paulo's skyline — and the trust of those who live beneath it

LPS Brasil was founded with a clear conviction: that buying or renting a home deserves the same professional rigour as any major financial decision. That principle hasn't wavered.

LPS Brasil — operating as LPS Brasil Consultoria de Imóveis S/A — emerged from São Paulo's dynamic real estate market at a time when the sector was still finding its professional footing. From the outset, the company committed to a consulting-led model: deep advisory relationships with clients, careful due diligence on every launch it represents, and a culture of transparency that set it apart from conventional brokerages.

Over the following decades, LPS Brasil built its reputation launch by launch — from mid-range developments in the city's expanding east zone to landmark high-end projects in Pinheiros, Moema, Vila Mariana, and Jardim Paulista. Today, the company represents some of São Paulo's most sought-after addresses, including projects by the city's top-tier developers, and carries that same consultative discipline into every client interaction.

Being publicly listed on Brazil's stock exchange (B3) — under the ticker LPSB3 — reinforces our institutional commitment to governance, accountability, and long-term thinking. We are not a transactional operation. We are a consultancy that happens to broker properties, and we believe that distinction is everything.

LPS Brasil — São Paulo skyline perspective

60+ Years in the market

R$40 Bi+ Total volume of real estate transactions facilitated throughout our history

300+ Active developments in our current representation portfolio across São Paulo

10,000+ Families and investors guided to their ideal property over the past decade alone

LPSB3 Publicly traded on B3 — Brazil's stock exchange — since 2006, with full governance compliance

What We Stand For

The principles behind every recommendation we make

Three commitments, deeply held — guiding everything from how we evaluate a new development to how we show up for a client on signing day.

Mission

To make real estate decisions genuinely informed ones

We exist to demystify the market — breaking down complexity around pricing, financing, zoning, and development timelines so our clients always know what they're deciding and why it matters. A well-advised client is the only measure of a successful transaction.

Vision

The consultancy São Paulo's market turns to first

We aim to be the firm developers call when they want rigorous launch representation, and the firm buyers and renters call when they want objective guidance — not a pitch. Our ambition is the trust of the market, not its volume.

Values

The behaviour behind the brand

Not aspirational slogans — actual operating principles that our teams are held to every day.

Transparency above deal-making
Long-term client relationships over one-off commissions
Rigorous market analysis before any recommendation
Respect for every budget, from compact studios to penthouses
Governance and accountability in all institutional dealings

How We Work

A consulting-first model — built for a market that demands more

São Paulo's real estate market is one of the most dynamic and complex in Latin America. Navigating it well requires more than a database of listings. It requires method, market intelligence, and genuine advisory capability.

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Market Intelligence

Our research team continuously monitors pricing movements, absorption rates, new zoning regulations, and infrastructure investments across São Paulo's neighbourhoods — from Jardim Paulista and Pinheiros to the fast-growing east zone districts like Vila Prudente and Penha. That intelligence informs every consultation.

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Development Curation

Not every launch earns a place in our portfolio. We conduct thorough due diligence on each development we represent — evaluating the developer's track record, project viability, legal standing, construction standards, and location fundamentals — before presenting it to any client or investor.

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Personalised Advisory

Every client's situation is different. A first-time buyer exploring Minha Casa Minha Vida financing needs different guidance than an investor structuring a portfolio of off-plan acquisitions. We tailor our approach accordingly — same rigour, different conversation.

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Financing Navigation

Securing the right financing structure is often more consequential than the property itself. Our consultants are fluent in the full spectrum of Brazilian housing credit — from CEF and bank mortgages to FGTS applications and Minha Casa Minha Vida programmes — and guide clients to solutions that fit their real financial picture.

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Transaction Management

From the first visit to the key handover, we coordinate every step: legal documentation, contract review, payment scheduling, developer milestones, and final delivery inspection. Our clients never feel alone in a complex process.

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Long-Term Relationship

A transaction closed is not a relationship concluded. Our clients return — and they refer their families and colleagues — because we continue to be useful long after the sale. Market updates, rental management introductions, valuation reviews: we stay present.

Why LPS Brasil

Six reasons our clients choose us — and come back

In a market crowded with brokers, portals, and platforms, the differentiator is almost never access to listings — it's quality of advice, depth of relationships, and the discipline to put a client's interest ahead of a commission. That's the standard we hold ourselves to, every day.

Publicly Accountable

As a company listed on B3 (LPSB3), LPS Brasil operates under the strictest standards of corporate governance, financial disclosure, and institutional transparency — rare in Brazil's real estate sector and a genuine assurance for clients and developer partners alike.

Curated Portfolio, Not a Search Engine

We don't simply aggregate every development on the market. Each project in our portfolio has passed through an internal evaluation process. When we recommend a development — from the studios of Inside Perdizes to the expansive units at Ibití Alto da Boa Vista — it's because we've done the work to believe in it.

Deep São Paulo Expertise

Our consultants live and breathe São Paulo's micro-markets: the character of Moema, the trajectory of Vila Prudente, the investment profile of Penha, the premium appeal of Pinheiros and Jardins. That neighbourhood-level fluency translates into genuinely useful guidance.

Developer Relationships That Benefit Clients

Our long-standing relationships with São Paulo's leading developers — spanning decades and hundreds of launches — give our clients access to launches before they reach the general market, priority allocation, and occasionally negotiating leverage that a first-time buyer simply cannot replicate independently.

Financing Fluency

We understand Brazilian housing credit as well as any specialist. Our team guides clients through bank financing, FGTS usage, Minha Casa Minha Vida eligibility, and payment structuring — turning what is often the most stressful part of a purchase into a clear, manageable process.

A Team Invested in Outcomes

Our consultants are remunerated on client satisfaction metrics, not volume alone. That alignment matters. It means the advice you receive is shaped by your outcome, not by a quarterly sales target — a structural difference that our repeat-client rate consistently validates.

Our People

Consultants who know the market — because they study it obsessively

The quality of our advice is only as good as the people delivering it. We invest seriously in our team — in training, in tools, and in a culture that rewards intellectual honesty over salesmanship.

Every LPS Brasil consultant goes through a rigorous onboarding process that covers not just product knowledge, but market analysis methodology, financing mechanics, and the legal framework of Brazilian real estate transactions. Continuous education is not optional here — it's structural.

We deliberately keep our consultant base selective rather than large. A smaller team of deeply capable advisors serves clients better than a vast network of generalists chasing volume. Our people have tenure, relationships, and the kind of market feel that only comes from years of genuine involvement in São Paulo's property ecosystem.

Beyond technical expertise, we hire for character. The person who calls a client back with bad news rather than letting a deal drift, the consultant who tells a buyer that a particular project doesn't suit their needs even when it would close a commission — that's who we look for, and who we work hard to keep.

Continuous Professional Development

Mandatory quarterly training covering market trends, new legislation, financing product updates, and consultative selling skills.

Data-Driven Advice

Every recommendation is backed by internal data: absorption rates, comparable pricing, developer delivery history, and neighbourhood trajectory indicators.

Client Satisfaction Accountability

Post-transaction feedback is systematically collected and tied to consultant performance evaluation — ensuring every client relationship is treated as a long-term investment.

95% Client satisfaction rate across
all closed transactions

Where We Work

Across São Paulo's most compelling addresses

Our portfolio spans the full breadth of São Paulo — from the high-demand premium districts of the west and south to the fast-appreciating corridors of the east zone. Wherever the city is growing, we're present with market knowledge to match.

Moema Pinheiros Perdizes Vila Mariana Jardim Paulista Santo Amaro Vila Prudente Penha Vila Carrão Vila Sônia Alto da Boa Vista João Moura Consolação Brooklin Tatuapé Morumbi Itaim Bibi Bela Vista Jardim América Lapa Vila Olímpia Butantã

A company that takes the long view — on every transaction, every client, every decade

In real estate, the temptation to optimise for the short term is constant. Faster closes, higher volumes, more launches represented. We resist that temptation by design — because we've seen, over sixty years, that the firms that endure are those that earn trust, not just transactions.

Representing only developments we believe in

Our development curation process means we say no to projects that don't meet our standards — even when that means a smaller portfolio.

Institutional governance you can rely on

As a B3-listed company, our financial and operational conduct is subject to CVM regulation and public scrutiny — a level of accountability most brokerages never face.

Clients who come back — and bring others

The majority of our new clients arrive through referrals from existing ones. That's the only metric of trust that truly matters to us.

Rooted in São Paulo, fluent in its future

We've watched this city transform for over six decades. Our investment in understanding its next chapter — new infrastructure, shifting demographics, evolving buyer profiles — is what keeps our advice relevant.

Ready to work with a consultancy
that puts your decision first?

Whether you're exploring your first purchase, expanding an investment portfolio, or evaluating a rental strategy — our team is available for a no-obligation conversation. No pressure, no scripts: just real advice from people who know this market.

Speak with a Consultant See Our Services

Brazil's most trusted real estate consultancy